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Creative And Appropriate Ways To Use Auto-Responders An interested visitor who has been touring through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, quickly jumps down, and the priceless tree topples over. In a heartbeat, your visitor leaves your site, and your sale is dust - unless you have had the anticipation to use an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai. Autoresponders are wonderful, versatile programs that do so much more than just automatically reply to your email. Here are a variety of ideas that will serve you to creatively and productively use your autoresponder to convert the casual visitor into a profitable customer. Use your autoresponder to: 1. Publish a newsletter. Certain prime autoresponders will manage subscriptions. Your newsletter can keep visitors up-to-date about services or products, while building your reputation as a credible expert in your particular company. 2. Publish a newsletter only for your affiliates. Inform them of sales and promotional material that they can use to boost their commissions. Include ways that they can use to build up your profession. 3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder. 4. Distribute your articles. Writing and distributing targeted articles is a compelling tool to build your business trustworthiness, bring traffic to your site, and increase your sales potential. If your articles contain worthy information, many editors will print what is known as a resource box for you. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list. 5. Institute mailing lists. Tell subscribers to your articles when you've created new ones that they may want to publish in their own newspaper or website. 6. Automate your sales approach. Use an ad to ensure repeated exposure of your message, which has been proven to amplify sales. Put your autoresponder address where a visitor will be exposed to various marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a certain product, put testimonials about how sensational it is on your autoresponder, and add a detailed, captivating description of your product. 7. Distribute advertising. Say you sell advertising on your website or your news or e-zine. Set your autoresponder to send the information about fees and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send mention of any special deals you are currently offering. 8. Broadcast an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has useful content - not a sales pitch. You can include tips centered on a different topic for each lesson, discussing how your product will benefit the reader. Include the explicit benefits the visitor will gain by securing your product. Make sure to include a paragraph or two at the end of each lesson seducing your prospect to consider making a purchase. 9. Automate a reminder after a visitor has completed your course. This will increase the feasibility of sales from visitors who have viewed your course but are dragging their feet about actually making a purchase. You can use these reminders to advance new products or services, and the products and services of your affiliate programs. 10. Publish free reports. This gives your visitor an idea of the type of information you can furnish and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a possible customer than gain a sale. 11. Publish trivia quizzes and place the answers in an autoresponder. Your guest will be motivated to request your autoresponder, and you'll have a record of the visitors' email addresses. Or concoct a contest and have any visitors that enter send their comments to your autoresponder. Your autoresponder can be set-up to send them a confirmation. 12. Offer a trial version. Give prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little bite often end up wanting the whole pie. You can also offer them a free trial from your website. Set up your autoresponder to give specifics on how to get their free trial, and then make sure to follow-up to try and finalize the sale. 13. Link to hidden pages on your autoresponder. A hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can acquire. Instruct visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be potential affiliates. 14. Use an autoresponder on your order page. Post a request form for visitors to be told of special offers or discounts in the future. 15. Put your links page on your autoresponder. It should contain up to fifty links that would be of specific interest to your visitors. 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